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AffiliatePrograms.com Launches New Website

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AffilatePrograms.com just launched their new website. If you visited the site in the past, it pretty much looked like a directory with a forum. But now with their new design they have made a lot of improvements.

5 Step to Successful Behavioral Targeting

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If you are a reader of this blog then you know what Behavioral Targeting is and how it is the latest (not really) idea that everyone is embracing. Ad network, web analytics tool vendors, agencies etc. all now claim to have behavioral targeting capabilities. Weather they really have the behavioral targeting capabilities or not is a topic of another blog topic. Some other like Google do behavioral targeting but do not talk about it.

When contextual ads go wrong!

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Aside from the fact the headline would put Dr. Seuss to shame, the context of ad and story really couldn't get much worse...

Seuss_Headline_Fail.jpg

What is a #1 Google Ranking Worth?

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Aaron Wall wrote an interesting article the other day about the value of a Google ranking. As we already know being number 1 on Google can drastically affect your business, but the question is, what is it worth? According to the data that AOL released a while back the number 10 listing gets 14x less clicks than the number 1 listing. And to go one step further, 89% of the clicks that users make when searching, happen to be on page 1.

Web Analyst Interview: Jacques Warren

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Continuing my series of interviews with Web Analysts, here is an interview with Jacques Warren.

What is your current position and the name of the company you work for.

Bannerblog Fan page on Facebook

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Find us on Facebook

We've revisited our facebook presence, and have opted for a 'Fan' Page rather than a Group (which we'll now close). Fan Pages weren't around when we first got on the FB bandwagon and overall we found updating the group too much of a hassle.

Variety Banner Competition

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Want to have your work showcased on Bannerblog and win a full boxed copy of CS3 Web Premium worth $2800!

Site Optimization, Behavioral Targeting and eMetrics

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I attended eMetrics on May 4th and 5th.
On May 4th, I taught a full day class on Web Analytics for Site Optimization. This class was a part of the WAA base camp series.
This class showed the tricks, tools and techniques needed to improve the websites, increase engagement and improve conversion rates. Some of the topics that were discussed in this class were

Disqus = Blog Comment Zen

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disqus-logo.png

If you run a blog or comment regularly on a blog and haven't installed Disqus then do it now. Well if you comment on a blog regularly, then let the blog owner know they need to get with the times.

Eyeblaster is official Bannerblog sponsor for 2008

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I'm happy to announce that Eyeblaster has come on board as the official sponsor of Bannerblog. As we've mentioned before this site takes a considerable amount of time to maintain and having Eyeblaster support us financially and also creatively is a great help to us.

The easiest part for me is that I use Eyeblaster almost daily at Soap. So I know the product inside out.


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