Reuters - Lawrence Summers, a top economic adviser to U.S. President Barack Obama, was paid about $5.2 million in compensation by hedge fund D.E. Shaw during the past year, according to financial disclosure forms released on Friday by the White House.

PC World - Yahoo has quietly updated its Yahoo Image Search preview page with a friendlier interface that displays larger images, and makes it easier to browse related thumbnails. Is it easier to use than Google Image Search? My first impression is yes. Let’s take a closer look.

Opt-in e-mail advertising or permission marketing is a method of advertising by electronic mail wherein the recipient of the advertisement has consented to receive it. It is one of several ways developed by marketers to eliminate the disadvantages of e-mail marketing.

E-mail has become a very popular mode of communication across the world. It has also become extremely popular to advertise through . Some of the many advantages of advertising through e-mail are the direct contact with the consumer and is “inexpensive, flexible, and simple to implement” (Fairhead, 2003). There are also disadvantages attached to e-mail advertising such as, alienating the consumer because of overload to messages or the advertisement getting deleted without getting read.

Permission e-mail marketing may evolve into a technology that uses a handshake protocol between sender and receiver (Fairhaed, 2003). This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in e-mail advertising is used, the material that is emailed to consumers will be “anticipated.” It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer (often referred to as spam). Ideally, opt-in e-mail advertisements will be more personal and relevant to the consumer than untargetted advertisements.

A common example of permission marketing is a newsletter sent to a firm’s customers. Newsletters like this are a way to let customers know about upcoming events or promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive this newsletter.

With a foundation of opted-in contact information stored in a database, marketers can automatically send out promotional materials. The marketers can also segment their promotions to specific market segments.

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

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AP - President Barack Obama brushed off a question about legalizing marijuana in his online town hall last month, but guitar god Carlos Santana says he wishes he would seriously consider it.

Reuters - Google Inc may be in talks to buy internet start-up Twitter, the free micro-blogging service that allows people to send short text messages to a network of friends, the TechCrunch website said late Thursday