Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if your banner ad was delivered 100 times (impressions delivered) and 1 person clicked on it (clicks recorded), then the resulting CTR would be 1%.

Banner ad click-through rates have fallen over time, often measuring significantly less than 1%. By selecting an appropriate advertising site with high affinity (e.g. a movie magazine for a movie advertisement), the same banner can achieve a substantially higher click-through rate. Personalized ads, unusual formats, and more obtrusive ads typically have higher click-through rates than standard banner ads.

References:

• Sherman, Lee and John Deighton, (2001), “Banner advertising: Measuring effectiveness and optimizing placement,” Journal of Interactive Marketing, Spring, Vol. 15, Iss. 2.

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

Press Release
15.05.2009

MULTIMEDIA SRL – ROMANIA (MultiMedia) has been selected to receive one of the Majestic Symbols of Quality which aim to present a powerful tool in assessing progress and setting priorities for policies of International sector performance, especially in the specific fields of the Macro and Micro environment -zooming in the areas of Marketing, Investment and Financial sectors of world leading market performance.

The selection committee of the “GOLDEN EUROPE AWARD FOR QUALITY & COMMERCIAL PRESTIGE” AND THE “TQM” ACCREDITATION PROGRAM ( TOP QUALITY MANAGEMENT) granted by Association Otherways Management & Consulting Paris – France, member of  the American Management Association and American Marketing Association, in cooperation with Otherways International Research & Consulting, chose to distinguish MultiMedia by providing an international standard for its product, using a technique, which directly act in increasing productive quality values, leading to the achievement of an elevated performance towards its marketing factor, thus imposing the accomplishment of high consumer / customer gratification especially into specific regions of foreign aligned markets.

The selection committee is made up of a group of companies and prestigious professionals, which are Internationally distinguished in this field.

The GOLDEN EUROPE AWARD FOR QUALITY & COMMERCIAL PRESTIGE AND THE ” TQM ” ACCREDITATION PROGRAM ( TOP QUALITY MANAGEMENT) will be presented on the 13th of July 2009 at LE MERIDIEN ETOILE HOTEL – PARIS with the participation of Commercial, Industrial & Quality Experts, Diplomatic Corps and VIP’s from the local economic and cultural world.

Nicolae Sfetcu
MultiMedia SRL
http://www.multimedia.com.ro

Some marketers distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service. The unicist approach to brand building considers the conceptual structure of brands, businesses and people.

Marketers seek to develop or align the expectations comprising the brand experience through branding, so that a brand carries the “promise” that a product or service has a certain quality or characteristic which make it special or unique. A brand image may be developed by attributing a “personality” to or associating an “image” with a product or service, whereby the personality or image is “branded” into the consciousness of consumers. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. You’re creating the story.

A brand which is widely known in the marketplace acquires brand recognition. Where brand recognition builds up to a point where a brand enjoys a mass of positive sentiment in the marketplace, it is said to have achieved brand franchise. One goal in brand recognition is the identification of a brand without the name of the company present. Disney has been successful at branding with their particular script font (originally Walt Disney’s signature, but later translated to go.com).

Brand equity measures the total value of the brand to the brand owner, and reflects the extent of brand franchise. The term brand name is often used interchangeably with “brand”, although it is more correctly used to specifically denote written or spoken linguistic elements of a brand. In this context a “brand name” constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration.

The act of associating a product or service with a brand has become part of pop culture. Most products have some kind of brand identity, from common table salt to designer clothes. In non-commercial contexts, the marketing of entities which supply ideas or promises rather than product and services (eg. political parties or religious organizations) may also be known as “branding”.

Consumers may look on branding as an important value added aspect of products or services, as it often serves to denote a certain attractive quality or characteristic. From the perspective of brand owners, branded products or services also command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic, store-branded product), people may often select the more expensive branded product on the basis of the quality of the brand or the reputation of the brand owner.

Advertising spokespersons have also become part of some brands, for example: Mr. Whipple of Charmin toilet tissue and Tony the Tiger of Kellogg’s.

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

WinFixer is closely related to Aurora Network’s Nail.exe hijacker/spyware program. In worst case scenarios, it may embed itself in Internet Explorer and become part of the program, thus being nearly impossible to remove. The program is also closely related to the Vundo and Virtumonde viruses. [3] – Note: The database entry for the Virtumonde trojan and WinFixer itself are down as of late February 2006), however, a great number of forum members on on-line technical support forums and blogs believe that WinFixer is associated with the Vundo trojan.

Program Name

Although purely speculative, it seems fairly obvious that the name WinFixer is derived from the old Microsoft Windows abbreviation “Win” joined with the word fixer, thus implying Win(dows) Fixer. Because of the name association with the operating system, a hypothetical situation could occur in which a user may possibly think that they are downloading a Windows related program, when, in fact, they are not.

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

One case has closely associated spyware with identity theft. ^[1] In August 2005, researchers from security software firm Sunbelt Software believed that the makers of the common CoolWebSearch spyware had used it to transmit “chat sessions, user names, passwords, bank information, etc.” [1], but it turned out that “it actually is its own sophisticated criminal little trojan that’s independent of CWS.” [2] This case is currently under investigation by the FBI.

Spyware has pricipally become associated with identity theft in that keyloggers get routinely packaged within spyware. John Bambenek, who researches information security, estimates that identity-thieves have stolen over $24 billion US dollars worth of account information in the United States alone [3] .

Spyware-makers may perpetrate another sort of fraud with dialer program spyware: wire fraud. Dialers cause a computer with a modem to dial up a long-distance telephone number instead of the usual ISP. Connecting to the number in question involves long-distance or overseas charges, this can result in massive telephone bills, which the user must either pay or contest with the telephone company. Dialers are somewhat less effective today, now that fewer Internet users use dialup modems.

Digital rights management

Some copy-protection schemes, while they do serve the purpose of attempting to prevent piracy, also behave similarly to spyware programs. Some digital rights management technologies (such as Sony’s XCP) actually use trojan-horse tactics to verify a user as the rightful owner of the media in question.

References

1. ↑ Ecker, Clint (2005). Massive spyware-based identity theft ring uncovered. August 5, 2005.

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

E-mail and other forms of spamming have been used for purposes other than advertisements. Many early Usenet spams were religious or political in nature. Serdar Argic, for instance, spammed Usenet with historical revisionist screeds. A number of evangelists have spammed Usenet and e-mail media with preaching messages. A growing number of criminals are also using spam to perpetrate various sorts of fraud, and in some cases have used it to lure people to locations where they have been kidnapped, held for ransom and even murdered [1].

DoS spam

Spamming has also been used as a denial of service (“DoS”) tactic, particularly on Usenet. By overwhelming the readers of a newsgroup with an inordinate number of nonsense messages, legitimate messages can be lost and computing resources are consumed. Since these messages are usually forged (that is, sent falsely under regular posters’ names) this tactic has come to be known as sporgery (from spam + forgery). This tactic has for instance been used by partisans of the Church of Scientology against the alt.religion.scientology newsgroup (see Scientology vs. the Internet) and by spammers against news.admin.net-abuse.email, a forum for mail administrators to discuss spam problems. Applied to e-mail, this is termed mailbombing. The Usenet Meow Wars (circa 1996) were DoS attacks on various newsgroups aimed at specific posters, thus disrupting the newsgroups where they were active. The DoS attacks launched by Hipcrime, which continue today, are more specifically crafted as DoS attacks on entire newsgroups. The alt.sex newsgroups were rendered virtually uninhabitable by commercial porn site spammers, partially for advertising purposes and partially to destroy a perceived free competitor. (This spawned the creation of the moderated, unspammable soc.sexuality newsgroups.)

In a handful of cases, forged e-mail spam has been used as a tool of harassment. The spammer collects a list of addresses as usual, then sends a spam to them signed with the name of the person he wishes to harass. Some recipients, angry that they received spam and seeing an obvious “source”, will respond angrily or pursue various sorts of revenge against the apparent spammer, the forgery victim. A widely known victim of this sort of harassment was Joe’s CyberPost, which has lent its name to the offense: it is known as a joe job. Such joe jobs have been most often used against antispammers: in more recent examples, Steve Linford of Spamhaus Project and Timothy Walton, a California attorney, have been targeted. Sometimes victims (such as ROKSO-listed spammers) are subscribed to lists that don’t practice verified opt-in, such as magazine subscriptions and e-mail newsletters, a practise known as subscriptionbombing.

Spammers have also abused resources set up for purposes of anonymous speech online, such as anonymous remailers. As a result, many of these resources have been shut down, denying their utility to legitimate users.

E-mail worms or viruses may be spammed to set up an initial pool of infected machines, which then resend the virus to other machines in a spam-like manner. The infected machines can often be used as remote-controlled zombie computers, for more conventional spamming or DDoS attacks. Sometimes trojans are spammed to phish for bank account details, or to set up a pool of zombies without using a virus.

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

A webmaster who wants to maximize the value of a web site can read the guidelines published by the search engines, as well as the coding guidelines published by the World Wide Web Consortium. If the guidelines are followed, and the site presents frequently updated, useful, original content, and a few meaningful, useful inbound links are established, it is usually possible to obtain a significant amount of organic search traffic.

When a site has useful content, other webmasters will naturally place links to the site, increasing its PageRank and flow of visitors. When visitors discover a useful web site, they tend to refer other visitors by emailing or instant messaging links.

As a result, SEO practices that improve web site quality are likely to outlive short term practices that simply seek to manipulate search rankings. The top SEOs recommend targeting the same thing that search engines seek to promote: relevant, useful content for their users.

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.