Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, e-mail spam, and opt-in e-mail advertising. (Although opt-in e-mail advertising is more commonly charged on a CPA basis.)

The Cost Per Impression is often measured using the CPM (Cost Per Mille) metric. (A CPM is the cost of one thousand (1,000) impressions.)

CPM is considered the optimal form of selling online advertising from the publisher’s point of view. A publisher gets paid for each ad that is shown.

This type of advertising arrangement closely resembles Television and Print Advertising Methods for speculating the cost of an Advertisement. With Television the Nielsen Ratings are used and Print is based on how many readers a publication has. For a Website the numbers are a bit more exact due to the TCP/IP nature of the Internet.

CPM and/or Flat rate advertising deals are preferred by the Publisher/Webmaster because they will get paid regardless of any action taken.

For Advertisers a Performance Based system is preferred. There are two methods for Paying for Performance: 1) CPA – Cost per Action/Acquisition and 2) CPC – Cost per Click Through.

Today, it is very common for large publishers to charge for most of their advertising inventory on a CPM or CPT basis.

A related term, eCPM or effective Cost Per Mille, is used to measure the effectiveness of advertising inventory sold (by the publisher) via a CPC, CPA, or CPT basis.

Cost Per Mille

The initialization CPM comes from print world (and is a latin word), and stands for Cost Per Mille in the US or, more correctly, in the UK Cost Per M, with M representing the Roman numeral for thousand. When online advertising started gaining momentum, those in the industry used this term (rather than something like CPI) as a metric for describing the Cost Per Impression largely because advertisers were already familiar with the term CPM.

It is important to remember that when someone says something like, “our CPM is $5″. That this means that the Cost Per Impressions is $0.005 — half a cent.

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

Reuters – A second person has agreed to plead guilty in the case involving a copy of the Mike Myers bomb “The Love Guru” leaking on the Internet a day before its theatrical release.

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PC World – Blame the Internet for the latest decade of security lessons. Without it, you probably wouldn’t even recognize the terms phishing, cybercrime, data breach, or botnet. Let’s revisit the top security horrors of the past ten years, and try to remember what we learned from each.

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PC World – It appears the holiday season was a very, very good one for e-reader sales. According to Amazon, the Kindle was the “most-gifted product” in the company’s history. And for the first time ever, the online retailer’s customers bought more Kindle e-books than physical books on Christmas day.

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Brands in the field of marketing originated in the 19th century with the advent of packaged goods. Industrialization moved the production of many household items, such as soap, from local communities to centralized factories. When shipping their items, the factories would literally brand their logo or insignia on the barrels used, which is where the term comes from.

These factories, generating mass-produced goods, needed to sell their products to a wider market, to a customer base familiar only with local goods. It quickly became apparent that a generic package of soap had difficulty competing with familiar, local products. The packaged goods manufacturers needed to convince the market that the public could place just as much trust in the non-local product.

Around 1900, James Walter Thompson published a house ad explaining trademark advertising. This was an early commercial explanation of what we now know as branding.

Many brands of that era, such as Uncle Ben’s rice and Kellogg’s breakfast cereal furnish illustrations of the problem. The manufacturers wanted their products to appear and feel as familiar as the local farmers’ produce. From there, with the help of advertising, manufacturers quickly learned to associate other kinds of brand values, such as youthfulness, fun or luxury, with their products. This kickstarted the practice we now know as branding.

Modern branding practices are studied and analyzed at research institutes such as the Zyman Institute of Brand Science at the Goizueta Business School at Emory University.

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

AFP – Twitter, fueled by smartphones and online bursts of 140 characters, soared to lofty heights over the past year while Facebook eclipsed MySpace to become the world’s leading social network.

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AFP – While it got off to a rocky start with the overhyped Y2K bug and dotcom bubble, the era dubbed the “Digital Decade” by Microsoft’s Bill Gates has turned out to be a dizzying period of innovation.

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AFP – Two Chinese bloggers were ordered to pay about 290,000 yuan (42,478 dollars) in compensation to the widow of film director Xie Jin for claiming he died in the arms of a prostitute, a report said Saturday.

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PC World – China’s state news channel has blamed hugely popular online games for problems including drug addiction, teen pregnancy and even murder this month as regulators crack down on allegedly harmful content in games.

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PC World – Facebook has seen an almost fourfold increase in the number of visitors to its Web site from Japan in the last year but the site still lags far behind market-leader Mixi, according to data released on Thursday by NetRatings Japan.

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