Top New York Times executives expressed confidence Friday that a plan to start charging readers of the newspaper's website from next year will not result in a significant loss of traffic.

It used to be simpler: If you want to maximize online ad revenue, don't even think about charging for your content.

46% of consumers with a college degree say that they use a search engine before making an online purchase, and the percentage rises to 50% among consumers between the ages of 25 and 34, Opinion Research Corp. says in a recent study it conducted for digital advertising firm ARAnet.

Turners Auctions' shift to online marketing has underpinned a significant rise in annual earnings.

Computer jargon, a "tick box" culture and unimaginative advertising are discouraging Internet users from learning how to protect themselves online.

PATTAYA, THAILAND, February 19, 2010 /24-7PressRelease/ -- Pattaya is set to provide the location for this year's Asia Pacific Advertising Festival (Adfest). The event takes place from Thursday Mar...

The overall classifieds market is valued at INR 18 bn in 2008; Estimated to reach INR 41 bn in 2010. Classifieds market comprises of print and online segments. The market is dominated by the online segment The report provides a snapshot of the market.

CBS Corp said on Thursday that a rebound in advertising at its local television stations would continue into 2010 and that it is achieving its aim of making retransmission fees a significant source of revenue.

Sunlight Research⢠â The Source for Patent Analysis , today announced the release of its report analyzing Google Inc.'s U.S. online advertising patent portfolio.

LONDON - TV advertising by online brands has increased by £170m in the past five years as more web companies look to television to boost their presence, according to new research.