WASHINGTON -- The amount President Barack Obama's reelection committee spent on online advertising surged in January to $4.26 million, according to federal reports.

It's a truth universally acknowledged that Marvel Comics doesn't like paying for advertising. They prefer news venues to cover them because they're Marvel and, to be fair, it's generally worked. The DC relaunch may have ...

Using pay-per-click (PPC) advertising has benefits and drawbacks. But what exactly is PPC advertising and what it can do to help your business?

Commission Cheat Getting traffic to your site is really a necessity for anyone who actually wants to make money from their site. Needless to say getting this.

This positions, as Advertising Sales Representative (described in industry: - , will be located in Tempe, Arizona. Please click View Complete Job Requirement below to view detailed job descriptions and job requirements and ...

“We have seen that mobile advertising can really offer consumers a way to explore the product that a brand is selling by being able to touch with your fingers and interact with it,” said Tina Unterlaender, mobile account director ...

There's fascinating disconnect between which advertisers the media thinks did well on last night's Super Bowl and what the research says was effective. To hear the business press tell it, Clint Eastwood's "Halftime in America" ...

Entries do not have to have anything to do with advertising — this is our twist on the New Yorker's cartoon contest. ... Advertisers: If you would like to sponsor the caption contest please email sales@businessinsider.com.

The main aim of advertisers is to communicate and influence the prospective customers to buy a particular brand's product.