For long advertisers have bombarded us with TV and print ads that we sat politely and consumed. But as the world turns more ‘social’ — because of the Facebooks, Orkuts, YouTubes and Twitters of the world — we are breaking out of the passive-participant mould. The consumer is reacting and influencing others’ opinions. This throws up challenges for marketers and advertisers. Lucy Jameson ...

Online advertising expenditure by businesses in Japan in 2009 rose 1.2% from a year earlier to 706.9 billion yen, overtaking newspaper advertising for the first…

Editor's note : The following guest post is by Ashkan Karbasfrooshan, the CEO of WatchMojo , a producer and distributor of premium video content. Last week, Erick posted an article on TechCrunch titled “Industry Insiders Say Online Video Advertising Is Reaching A ‘Frenzy Point.'" It was a surefire way to get online video entrepreneurs excited, right? Not so fast. The article quoted two CEOs of ...

About Classified Advertising Classified advertising is one of the best ways to reach local shoppers, and newspapers and newspaper websites are the go-to source for classifieds. The Dispatch offers two ad types: free online-only ads and paid ads that appear in our print edition.

The Federal Trade Commission has started enforcing false advertising rules against "astroturfing." On Friday, the agency announced a settlement with a public-relations firm that had been posting fake, favorable online reviews for a client. The settlement is the first enforcement under new FTC guidelines.

The newest senior appointment to the industry body for online advertising doesn't know yet if he will work on one of the industry's greatest challenges.

Online advertising will continue to outpace overall ad spending, growing 14 percent next year to $51.9 billion, according to a new Borrell Associates forecast released today.

New online retailer Create-A-Mattress selects Recrue Media to employ retargeting technology to build brand awareness.

New projections from Borrell Associates predict 9% growth in e-mail ads. Online advertising , including ads delivered to mobile devices, will increase 13.8% over the next year, to $51.9 billion in 2011 from $45.6 billion in 2010, according to consulting and market data firm Borrell Associates Inc.

Flyerboard , an online advertising system for local media, has signed deals with a host of US news groups, according to reports. Parent company PaperG told TechCrunch that new agreements had been reached with groups including the Los Angeles Times, MediaNews Group, Lee Enterprises and Sun Times Media Group.