Many local media companies now rely on a single sales force to sell both traditional and print advertising—but that might be a shortsighted strategy, says a new report from Borrell Associates . The company ...

TORONTO-- - Casale Media , Canada's largest independent online media technology company, announced today it has been chosen to exclusively represent the online advertising inventory for TMX Group's financial ...

Research by Adap.tv, the company that connects video advertising buyers and publishers directly on one platform, provides useful insight into the online video advertising sector in 2012. By Brian Fitzpatrick.

The year ended with an extremely strong Q4 for online advertising as U.S. paid search spending grew 22% year-over-year resulting in the best quarter to date. Retailers drove much of this spending, as holiday shopping initiatives pushed their search budgets up 26% year-over-year.

Direct-response advertising has dominated the online ad business ever since Google perfected search ads following its IPO in 2004. That has kept many brand advertisers from diverting much of their budgets from traditional media, in particular television, to the Web. This year, however, that may be about to change.

What began as a market test has proven to be so successful that Liberty University has launched a new mobile-only advertising campaign.Lynchburg, Virginia (PRWEB) January 08, 2012 Liberty University, the world’s largest Christian college, is being recognized by Google for its success in marketing the university’s programs to prospective students via their mobile devices.More and more prospective ...

BEIJING -- ChinaNet Online Holdings, Inc. (the "Company"), a leading full-service media development, advertising and communications company for small and medium-sized enterprises in the People's ...

Upstart AppNexus holds its own with heavy hitters like Google in a booming field for online ads -- the real-time auction.

Food advertising network, Gourmet Ads, has issued its predictions of what the online advertising landscape has in store for those who are looking at advertising in the food sector. Speaking from Australia and operating as a global business, Gourmet Ads’s founder and managing director Benjamin Christie has tipped the following trends: 1. Media Buying with [...]