Google continues to dominate the internet, first through search advertising, and now, by becoming more proficient at mobile, display, and even e-Commerce. The company founded by Sergey Brin and Larry Page is on its way to become the new vampire squid, with only Facebook to fend off.

The total value of the global mobile marketing and advertising market will grow from 2.6 billion euros ($3.4 billion) in 2010 at a compound annual growth rate (CAGR) of 37% to 17.2 billion euros ($22.5 billion) in 2016, a report said.

WebVisible, an online local advertising company that until recently was headquartered in Irvine, has closed, reports TechCrunch.com. Company founder Kirsten Mangers who left the company in October, 2010, verified that WebVisible had closed but had no...

Traditionally, online advertising was viewed primarily as a direct-response vehicle. However, the growing use of data to define and deliver audience targeting means it now can have an impact on all levels of the purchasing funnel -- from fostering awareness to reaching consumers at the ideal intersection between desire, intent and action.

In 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent. But how did it come to be that way? Four thousand years ago Ancient Egyptians invented advertising by carving public notices in steel. Fast forward to the present day, and in-text online ads, Facebook Like-driven campaigns and viral commercials, such as the Old Spice Guy, are common form.

Inconsistencies exist in advertising regulations across different media, enabling companies to market high in fat, salt and sugar products (HFSS) to children online, claims new report.

According to a new research report from the analyst firm Berg Insight, the total value of the global mobile marketing and advertising market will grow from EUR 2.6 billion in 2010 at a compound annual growth rate (CAGR) of 37 percent to EUR 17.2 billion in 2016.

NEW YORK , Dec. 20, 2011 /PRNewswire/ -- INVISION Inc. announced today that it will work with Nielsen in an industry-first collaboration to provide the media industry with streamlined cross-platform advertising ...

NEW YORK (Reuters) - Janet Robinson, the outgoing chief executive of The New York Times Co, understood the dynamics of the print publishing business. But the newspaper business isn't what it used to be. Rather, publishing is now a complicated Venn diagram of digital advertising, online subscriptions, and video, all designed to offset the declining fundamentals of print. In this new world ...