Dealertown, a subsidiary of MATRIX Consultants, and Casale Media, a leading online media and technology company, have partnered to craft a creative technical marketing strategy that enables dealerships to reach a target audience of potential buyers locally or nationally. This innovative new Internet marketing program, Local Auto Buyer Advertising (LAB-AD) tailors online advertising messaging to ...

Credit card companies Visa and MasterCard are exploring plans to use information about customers’ credit card purchases to target them with online advertising, a report says.

AMERICAN FORK, Utah--(BUSINESS WIRE)--As a selected Google AdWords Premier SMB Partner, OrangeSoda will help local businesses manage and optimize their online advertising campaigns.

SAN FRANCISCO, CA-- - BrightRoll, the leading provider of digital video advertising services, today announced the results of the 2011 BrightRoll Publisher Report. The second annual survey, taken by leading ...

Visa has filed several patent applications that provide a blueprint for using credit-card transaction data to target digital ads and personalize other content, such as search results.

Waves of creative destruction have defined the emergence of digital channels on the Web. So have the struggles of incumbents to adapt. This article is free, but if it were published over at The Australian, sooner or later you would run up against its very permeable pay wall which launched today in response to its failed online advertising model.

MELBOURNE, Oct 21 (Reuters) - Australian online advertisingcompany Seek and Macquarie Capital areplanning an initial public offering on the Nasdaq of theirjointly owned Chinese website Zhaopin, the Australian ...

SHERMAN OAKS, Calif.--(BUSINESS WIRE)--Premier online advertising network Advertise.com announced today that CEO Daniel Yomtobian will participate in a panel on innovation in online advertising at Digital Hollywood 2011.

Vision Media Marketing Inc., a full-service North Jersey public relations and media consulting firm, today announced the availability of custom websites, corporate blogs, email marketing, online advertising and social media integration for its corporate and political clients.Secaucus, NJ (PRWEB) October 20, 2011 Vision Media Marketing Inc. (http://vmmi. ...