MOUNTAIN VIEW, CA--(Marketwire - Oct 17, 2011) - Symantec Corp. ( NASDAQ : SYMC ) today announced Symantec AdVantage , a new cloud-based service that will enable website owners to discover malicious software (malware) hidden in online advertisements. Malicious advertising (malvertising) poses a growing threat to website owners and their customers' reputation and bottom line. Offered in ...
Google Inc., the world’s biggest Internet-search company, rose in U.S. trading after demand for online advertising vaulted third-quarter sales past analysts’ estimates.
Earnings and sales beat estimates as companies resort to Google’s Web-search and display ads as a low-cost way to reach consumers in a weak economy
Google Inc. (GOOG) , the world’s biggest Internet-search company, rose as much as 7.1 percent in extended trading yesterday after demand for online advertising vaulted third-quarter sales past analysts’ estimates.
The U.S. online advertising market is heading for a slowdown as a struggling economy crimps marketing budgets, according to a Goldman Sachs forecast sent to investors Wednesday.
Much of the activity in online video advertising is coming from the big TV advertisers who are using the web to extend the reach of their existing TV ad campaigns.
Reportlinker.com announces that a new market research report is available in its catalogue:
The Australian online advertising market is changing as it grows, according to an analyst firm. If you don't like video ads, watch out!
In 2007, I published a post that aggregated a series of projections for where online video advertising would be in the future. One estimate , set in 2004, of the expected size of the US online video ad market by 2009 was $657 million. A year later, there was a 2009 estimate at $1.5 billion. According to the IAB, the actual number for video advertising in 2009 was $908 million (and grew to $1.4 ...
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