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	<title>Advertising Digital Media &#187; Yahoo!</title>
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		<title>Yahoo! advertising revenue</title>
		<link>http://www.addigitalmedia.com/2009/10/yahoo-advertising-revenue/</link>
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		<pubDate>Mon, 26 Oct 2009 04:27:05 +0000</pubDate>
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				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Yahoo!]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[forecast]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[investors]]></category>
		<category><![CDATA[online advertising market]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[search engine]]></category>

		<guid isPermaLink="false">http://www.addigitalmedia.com/?p=929</guid>
		<description><![CDATA[Yahoo! results and its forecast for current-quarter sales pleased the investors; Yahoo&#8217;s shares boost almost 6% in extended trading after the market close. &#8220;It was a clean &#8216;beat&#8217; quarter, you see signs of stabilization, which is very positive.&#8221; says Sandeep Aggarwal, an analyst at financial services firm Collins Stewart. As Business Week says, Yahoo, in [...]]]></description>
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<p>Yahoo<span lang="en-us">! </span>results and its forecast for current-quarter  sales pleased<span lang="en-us"> the investors; </span>Yahoo&#8217;s shares <span lang="en-us">boost </span>almost 6% in extended trading after the market  close. &#8220;It was a clean &#8216;beat&#8217; quarter,<span lang="en-us"> y</span>ou see signs  of stabilization, which is very positive.&#8221; says Sandeep Aggarwal, an analyst at  financial services firm Collins Stewart<span lang="en-us">.</span></p>
<p><span lang="en-us">As <a href="http://www.businessweek.com/technology/content/oct2009/tc20091020_183179.htm"> Business Week</a> says, </span>Yahoo, in the midst of a sweeping reorganization  and rebranding campaign under CEO Carol Bartz since she joined in January,  emphasized that the online advertising market is stabilizing.</p>
<p>In the third quarter, Yahoo earned $186.1 million in net profit, or 13¢ a  share. That&#8217;s up from 4¢ a year ago. Gross revenue of $1.58 billion was down 12%  from a year ago. Net revenue after commissions to advertising partners, a more  closely watched metric, was $1.13 billion.</p>
<p>About 5¢ of the profit came from the sale of Yahoo&#8217;s stake in China&#8217;s  Alibaba, but remaining results were still ahead of forecasts. The company was  expected to earn 7¢ a share on gross revenues of $1.52 billion, or $1.12 billion  after payments to advertising partners.</p>
<p><span lang="en-us">The problem remains the search engine market, Yahoo!  continuing to loose ground to Google. </span>Yahoo said it expects gross  revenues of $1.6 billion to $1.7 billion in the fourth quarter. Operating income  before depreciation, amortization, and stock-option costs is expected to be  between $400 million and $450 million. Both of those are somewhat higher than  Wall Street forecasts.</p>
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