Online Advertising

Google consultant

Google bomb | Google juice | Googleating | Googlebait | PageRank

A Google consultant is a person or company specializing in search engine optimization (SEO) for the Google search.

Because Google is the most widely used internet search engine the commercial importance of achieving a good page rank on Google has grown hugely for many companies - particularly those businesses that rely on internet marketing to attract visitors or customers to their websites.

While it is possible for companies to buy position on Google using the Google AdWords system the results tend not to be regarded by those conducting the search as particularly authentic or as unbiased as the page rankings. Also, it can be very expensive to advertise with popular keywords.

As Google's popularity increased companies tried improving their rankings first by using Google bombing in which they created many different sites all linked to one another through a particular word. This gave the site a high ranking when the word was searched for. This "abuse" threatened the utility of Google as a search engine so Google responded by adapting its top secret web crawler technologies and ranking algorithms.

In turn SEO consultants tried to reverse engineer the Google technology in order to gain advantage in the page rankings. So started a struggle between Google and SEO consultants.

As it became more and more difficult to trick the Google system