Online Advertising

Hover Ads

Hover Ads are a special type of popup ads created using JavaScript and similar web browser technologies.

Background

Being the most effective way of web advertising, popup ads acquired a prominent share of web advertising solutions and technologies. The first Internet popups were created using the window.open() JavaScript function, which opens a new browser window. These popups were easily blocked by popup blockers and web advertising specialists started looking for new approaches. As such were used Macromedia/Flash ads and Hover ads popup generators.

Technology

The latter are developed around several web browser technologies but in the center of their realization is utilized the so called modern form of HTML