Online Advertising

Keyword stuffing

Keyword stuffing is considered to be an unethical Search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags, may explain why many search engines no longer use these tags.

Keyword stuffing is used is to obtain maximum search engine ranking and visibility for particular phrases. A word that is repeated too often may raise a red flag to search engines.

Hiding text out of view of the visitor is done in many different ways. Text colored to blend with the background, CSS "Z" positioning to place text "behind" an image