Online Advertising

Opt-in e-mail advertising

Opt-in e-mail advertising or permission marketing is a method of advertising by electronic mail wherein the recipient of the advertisement has consented to receive it. It is one of several ways developed by marketers to eliminate the disadvantages of e-mail marketing.

E-mail has become a very popular mode of communication across the world. It has also become extremely popular to advertise through . Some of the many advantages of advertising through e-mail are the direct contact with the consumer and is