Advertising with search engines is known by different names. It is also called sponsored search. Advertising with search engines could be further classified as follows: Advertising based on a keyword search Advertising based on a keyword search could take place through a search engine such as google.com, or a search engine partner site, such as [...]

Digispace Solutions, an online performance-based advertising and technology company, has been named one of the fastest growing privately held companies in America by Inc. Magazine. Â Each year, the prestigious ranking consists of companies who contrib…

The offering allows marketers to target 186 million consumers. AOL Inc. has quietly launched Ad Desk, a display advertising platform that enables retailers to get an advertising program either via working with a sales team, or directly on AOLs site.

Online ad spending is set to grow almost 14 percent, from $45.6 billion, in 2010, to $51.9 billion, in 2011, according to a new forecast from Borrell Associates. By next year, local online advertising should grow by almost 18%, from $13.7 billion, in 2…

Online advertising will continue to outpace overall ad spending, growing 14 percent next year to $51.9 billion, according to a new Borrell Associates forecast released Tuesday (Aug. 24). In contrast, the overall ad market is expected to increase less t…

Need an X-ray or stitches? Online, via text message or flashing on a billboard, some emergency rooms are advertising how long the dreaded wait for care will be, with estimates updated every few minutes.

PALO ALTO, Calif.—-PubMatic, which provides online publishers including the majority of the comScore Top 10 with the technology and services to significantly increase revenue and better manage their advertising inventory, today announced details of…

Deutsche Post AG acquired Nugg.ad AG to expand into online advertising, the Bonn-based mail operator said today in a statement on its website, without disclosing a purchase price.

In a market-by-market forecast for ad spending in 2011, Borrell Associates predicts strong growth for online advertising, including mobile, and a moderate increase in overall ad spending. Overall, Borrell forecasts that advertisers will increase their …

The Interactive Advertising Bureau of New Zealand (IABNZ) and PricewaterhouseCoopers (PwC) have released online advertising expenditure figures for Q2, 2010.