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Global online ad spending to rise 12 pct in 2010

Global spending on online advertising is expected to rise by 12 percent this year, continuing a steady upward trend, according to a report issued Wednesday by advertising and marketing research firm EMarketer.

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  • Daily Mail sees online advertising surge with free model

    DMGT, the owner of the Daily Mail titles, saw online advertising surge in its third quarter. Related Stories BAA losses decreasing in spite of challenges Government grant will lower cost of low-carbon motoring Digital production company secures Arab co…

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  • Information Is the Enemy of Online Advertising

    Metrics for online ads tell companies exactly how much you’re ignoring them. They don’t like it, and so information makes online ads less valuable. Advertising – Online advertising – New York – Los Angeles Times – Web banner

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  • Online ads worth 100m in 2009

    The online advertising market was worth just under 100 million in 2009, representing 10 per cent of the overall advertising spend, according to a new survey.

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  • RESTON, Va.—-LucidMedia , a leading online advertising demand-side platform , today announced that it has deployed the industrys first preemptive brand safety capabilities, enabling advertisers and agencies to detect and anticipate inappropriate cont…

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  • AdWords

    AdWords is Google’s branded text-based pay-per-click (PPC) advertising service. Google’s advertisements are short, consisting of one title line and two content text lines. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google’s search engine on www.google.com, ads for relevant [...]

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  • Quiznos Debuts the ‘Singimals’ in New National Advertising Campaign

    Quiznos, pioneer of the toasted sandwich and one of the nation’s premier restaurant chains for sandwiches, salads and soups, today debuted a new national broadcast advertising campaign featuring three cats â nicknamed the “Singimals”â singing the fea…

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  • Grocery Shopping Network Receives Patent For Displaying Product Varieties Online

    Grocery Shopping Network, Inc. (GSN), a leader in technology and advertising solutions for retail grocers, is pleased to announce today that it has been awarded a patent from the United States Patent and Trademark Office for “Product Variety Informatio…

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  • Better than expected? Times loses 66% of online readers after paywall

    The Times has lost two-thirds of its online audience since the introduction of its paywall earlier this month, beating the papers own expectations, according to new data.

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  • Cramer-Krasselt’s on-the-mark cultural dictionary goes online

    Ad agencies want us to think they all possess deep insights into what is happening in our culture at any given moment. This is the kind of knowledge, they would have us believe, that enables them to produce great, relevant advertising. A lot of this is…

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