The most common purpose for spamming is advertising. Goods commonly advertised in spam include pornography, unlicensed computer software, medical products such as Viagra, credit card accounts, and fad products. In part because of the bad reputation (and dubious legal status) which spamming carries, it is chiefly used to carry offers of an ill-reputed or legally questionable nature. Many of the products advertised in spam are fraudulent in nature, such as quack medications and get-rich-quick schemes. Spam is frequently used to advertise scams, such as diploma mills, advance fee fraud, pyramid schemes, stock pump-and-dump schemes, and phishing. It is also often used to advertise pornography without regard to the age of the recipient, or the legality of such material in the recipient’s location.

One of the most common ad spams is the computer software program GAIN. Also known as Gator or Claria or Dashbar, this insidious program hides itself within the active programs running on your computer and will collect information on internet habits. Based on the websites you visit, it will then send you “relevant” advertising at random intervals. Unfortunately, this program is often attached and automatically installed with popular “free” software, such as many P2P filesharing clients. Even removing GAIN from your computer can sometimes prove difficult, as it leaves traces of itself even after uninstallation or removal by third party spyware programs.

Spam has different levels of acceptability in different countries. For example, in Russia spamming is commonly used by many mainstream legitimate businesses, such as travel agencies, printing shops, training centers, real estate agencies, seminar and conference organizers, and even self-employed electricians and garbage collection companies. In fact, the most prominent Russian spammer was American English Center, a language school in Moscow. That spamming sparked a powerful antispam movement by enraging the Deputy Minister of Communications Andrey Korotkov and provoking a wave of counterattacks on the spammer through non-Internet channels, including a massive telephone DDOS (Distributed Denial of Service) attack.

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Initial message prior to infection - Disconnect from the internet before closing this!

There are several ways in which WinFixer can infect a computer. Users using Internet Explorer are most susceptible, although users of other browsers, such as Firefox and Opera can also be infected, but are more resistant to the program.

Typical Infection

The infection usually occurs during a visit to a distributing web site (not necessarily winfixer.com) using Internet Explorer. A message appears in a Dialog Box, asking the user if they want to install WinFixer.

However, when the user chooses any of the options or tries to close this dialog (by clicking ‘Ok’ or ‘Cancel’ or by clicking the corner ‘X’), it will trigger a pop-up window and WinFixer will download and install itself, despite the user’s wishes. Because this is a dialog box related to the Internet Explorer application, it does not appear in the Windows Task Manager list (Ctrl+Alt+Del).

Trial offer of WinFixer

A free, trial offer of this program is sometimes found in pop-ups. If the trial version is downloaded and installed, it “locates” a couple of alleged trojans and viruses, but does nothing else. To obtain a quarantine or removal, WinFixer requires the purchase of the program. Some reviewers believe the alleged unwanted bugs to be bogus, only serving to induce the owner to buy the program.

WinFixer Application

Once installed, WinFixer frequently launches pop-ups and prompts the user to follow its directions. Because of the intricate way in which the program installs itself into the host computer (including making dozens of registry edits), successful removal is a tedious, manual process. When running, it can be found in the Task manager and stopped, but before long it will re-install and start up again.

Firefox Popup

The Mozilla Firefox browser is less vulnerable than Internet Explorer to initial infection by WinFixer. However, once installed, WinFixer is known to exploit the SessionSaver extension for the Firefox browser. The program causes popups on every startup asking the user to download WinFixer, by adding lines containing the word ‘WinFixer’ to the prefs.js file. The prefs.js file is located at:

Windows: C:\Documents and Settings\_username_\Application Data\Mozilla\Firefox\Profiles\_profile_\prefs.js

Linux: ~\.Firefox\Profiles\_profile_\prefs.js

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Many spyware programs reveal themselves visibly by displaying advertisements. Some programs simply display pop-up ads on a regular basis—for instance, one every several minutes, or one when the user opens a new browser window. Others display ads in response to specific sites that the user visits. Spyware operators present this feature as desirable to advertisers, who may buy ad placement in pop-ups displayed when the user visits a particular site. It is also one of the purposes for which spyware programs gather information on user behavior.

Pop-up advertisements lead to some of users’ most common complaints about spyware. A computer can become overwhelmed downloading or displaying ads. An infected computer rarely has only one spyware component installed—they more often number in the dozens ^[1]—and so while a single program might display ads only infrequently, the cumulative effect becomes overwhelming.

Many users complain about irritating or offensive advertisements as well. As with many banner ads, many spyware advertisements use animation or flickering banners designed to catch the eye—thus they become highly visually distracting. Pop-up ads for pornography often display indiscriminately, including when children use the computer—possibly in violation of anti-pornography laws.

A further issue in the case of some spyware programs has to do with the replacement of banner ads on viewed web sites. Spyware that acts as a web proxy or a Browser Helper Object can replace references to a site’s own advertisements (which fund the site) with advertisements that instead fund the spyware operator. This cuts into the margins of advertising-funded Web sites.

References

1. ↑ ^{a b} “AOL/NCSA Online Safety Study“. America Online & The National Cyber Security Alliance. October 2004.

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Spyware does not directly spread in the manner of a computer virus or worm: generally, an infected system does not attempt to transmit the infection to other computers. Instead, spyware gets on a system through deception of the user or through exploitation of software vulnerabilities.

The most direct route by which spyware can infect a computer involves the user installing it. However, users tend not to install software if they know that it will disrupt their working environment and compromise their privacy. So many spyware programs deceive the users, either by piggybacking on a piece of desirable software, or by tricking the users to do something that installs the software without them realizing. Recently, spyware has come to include “rogue anti-spyware” programs, which masquerade as security software while actually doing damage.

Classically, a Trojan horse, by definition, smuggles in something dangerous in the guise of something desirable. Some spyware programs get spread in just this manner. The distributor of spyware presents the program as a useful utility — for instance as a “Web accelerator” or as a helpful software agent. Users download and install the software without immediately suspecting that it could cause harm. For example, Bonzi Buddy, a spyware program targeted at children, claims that:

He will explore the Internet with you as your very own friend and sidekick! He can talk, walk, joke, browse, search, e-mail, and download like no other friend you’ve ever had! He even has the ability to compare prices on the products you love and help you save money! Best of all, he’s FREE! ^[4]

The BearShare file-trading program, “supported” by WhenU spyware. In order to install BearShare, users must agree to install “the SAVE! bundle” from WhenU. The installer provides only a tiny window in which to read the lengthy license agreement. Although the installer claims otherwise, the software transmits users’ browsing activity to WhenU servers.

^[5]

Spyware can also come bundled with shareware or other downloadable software, as well as music CDs. The user downloads a program (for instance, a music program or a file-trading utility) and installs it, and the installer additionally installs the spyware. Although the desirable software itself may do no harm, the bundled spyware does. In some cases, spyware authors have paid shareware authors to bundle spyware with their software, as with the Gator spyware now marketed by Claria. In other cases, spyware authors have repackaged desirable free software with installers that add spyware.

A third way of distributing spyware involves tricking users by manipulating security features designed to prevent unwanted installations. The Internet Explorer Web browser, by design, prevents websites from initiating an unwanted download. Instead, a user action (such as clicking on a link) must normally trigger a download. However, links can prove deceptive: for instance, a pop-up ad may appear like a standard Windows dialog box. The box contains a message such as “Would you like to optimize your Internet access?” with links which look like buttons reading Yes and No. No matter which “button” the user presses, a download starts, placing the spyware on the user’s system. Later versions of Internet Explorer offer fewer avenues for this attack.

Some spyware authors infect a system by attacking security holes in the Web browser or in other software. When the user navigates to a Web page controlled by the spyware author, the page contains code which attacks the browser and forces the download and install of spyware. The spyware author would also have some extensive knowledge of commercially-available anti-virus and firewall software. This has become known as a “drive-by download”, which leaves the user a hapless bystander to the attack. Common browser exploits target security vulnerabilities in Internet Explorer and in the Microsoft Java runtime.

The installation of spyware frequently involves Microsoft’s Internet Explorer. As the most popular Web browser, and with an unfortunate history of security issues, it has become the largest target. Its deep integration with the Windows environment and its scriptability make it an obvious point of attack into Microsoft Windows operating systems. Internet Explorer also serves as a point of attachment for spyware in the form of browser helper objects, which modify the browser’s behavior to add toolbars or to redirect traffic.

In a few cases, a worm or virus has delivered a payload of spyware. For instance, some attackers used the W32.Spybot.Worm worm to install spyware that popped up pornographic ads on the infected system’s screen. ^[6] By directing traffic to ads set up to channel funds to the spyware authors, they can profit even by such clearly illegal behavior.

References

1. ↑ Bonzi.com. http://www.bonzi.com/bonzibuddy/bonzimail.asp.
2. ↑ Edelman, Ben (2005). “WhenU Violates Own Privacy Policy“
3. ↑ “Security Response: W32.Spybot.Worm“. Symantec.com.

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The term adware frequently refers to any software which displays advertisements, whether or not it does so with the user’s consent. Programs such as the Eudora mail client display advertisements as an alternative to shareware registration fees. These classify as “adware” in the sense of advertising-supported software, but not as spyware. They do not operate surreptitiously or mislead the user.

Many of the programs frequently classified as spyware function as adware in a different sense: their chief observed behavior consists of displaying advertising. Claria Corporation’s Gator Software and Exact Advertising’s BargainBuddy provide examples of this sort of program. Visited Web sites frequently install Gator on client machines in a surreptitious manner, and it directs revenue to the installing site and to Claria by displaying advertisements to the user. The user experiences a large number of pop-up advertisements.

Other spyware behaviors, such as reporting on websites the user visits, frequently accompany the displaying of advertisements. Monitoring web activity aims at building up a marketing profile on users in order to sell “targeted” advertisement impressions. The prevalence of spyware has cast suspicion upon other programs that track Web browsing, even for statistical or research purposes. Some observers describe the Alexa Toolbar, an Internet Explorer plug-in published by Amazon.com, as spyware (and some anti-spyware programs report it as such) although many users choose to install it.

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The first recorded use of the term spyware occurred on October 17, 1994 in a Usenet post that poked fun at Microsoft’s business model. Spyware later came to refer to espionage equipment such as tiny cameras. However, in early 2000 the founder of Zone Labs, Gregor Freund, used the term in a press release for the ZoneAlarm Personal Firewall. ^[1] Since then, computer-users have used the term in its current sense.

In early 2000, Steve Gibson of Gibson Research realized that advertising software had been installed on his system, and he suspected that the software was stealing his personal information. After analyzing the software he determined that they were adware components from the companies Aureate (later Radiate) and Conducent. He eventually rescinded his claim that the ad software collected information without the user’s knowledge, but still chastised the ad companies for covertly installing the spyware and making it difficult to remove.

As a result of his analysis in 2000, Gibson released the first anti-spyware program, OptOut, and many more software-based antidotes have appeared since then. ^[1] International Charter now offers software developers a Spyware-Free Certification program. ^[2]

According to a November 2004 study by AOL and the National Cyber-Security Alliance, 80% of surveyed users’ computers had some form of spyware, with an average of 93 spyware components per computer. 89% of surveyed users with spyware reported that they did not know of its presence, and 95% reported that they had not given permission for the installation of the spyware. ^[3]

References

1. ↑ ^{a b} Wienbar, Sharon. “The Spyware Inferno“. News.com. August 13, 2004.
2. ↑ “Spyware Certification“. International Charter. Retrieved July 10, 2005.
3. ↑ “AOL/NCSA Online Safety Study“. America Online & The National Cyber Security Alliance. October 2004.

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

SEO began in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a site to the various engines which would run spiders, programs to “crawl” the site, and store the collected data. The search engines then sorted the information by topic, and served results based on pages they had spidered. As the number of documents online kept growing, and more webmasters realized the value of organic search listings, so popular search engines began to sort their listings so they could display the most relevant pages first. This was the start of a search engine versus webmaster game that continues to this day.

At first search engines were guided by the webmasters themselves. Early versions of search algorithms relied on webmaster-provided information such as category and keyword meta tags. Meta tags provided a guide to each page’s content. When some webmasters began to abuse meta tags, causing their pages to rank for irrelevant searches, search engines abandoned their consideration of Meta tags and instead developed more complex ranking algorithms, taking into account factors that were more diverse, including:

• Text within the title tag
• Domain name
• URL directories and file names
• HTML tags: headings, bold and emphasized text
• Keyword density
• Keyword proximity
• Alt attributes for images
• Text within NOFRAMES tags

By relying so extensively on factors that were still within the webmasters’ exclusive control, search engines continued to suffer from abuse and ranking manipulation. In order to provide better results to their users, search engines had to adapt to ensure their SERPs showed the most relevant search results, rather than useless pages stuffed with keywords by unscrupulous webmasters. This led to the rise of a new kind of search engine.

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

 Telemarket Office

Early History

Telemarketing is a registered trademark owned by Nadji Tehrani who founded TeleMarketing Magazine in 1982. Prior to that, the term was used extensively in Bell System communications relating to new uses for the outbound (WATS) and inbound (Toll-Free 800) services introduced in the late 1970s. It is a form of direct marketing where a salesperson uses the telephone to solicit prospective customers to sell products or services.

Categories

There are two major categories of telemarketing: Business-to-Business and Business-to-Consumer.

Within these two categories are two other broad divisions: Lead Generation, where the objective is to obtain information and Sales, where the object is to get someone to buy something.

Within these two categories, there are two other broad categories: Outbound and Inbound. Outbound telemarketing efforts are proactive, with the marketing person making phone calls to prospects or existing customers. Inbound telemarketing efforts are reactive, where the agent processes requests for information or takes orders. The demand is generally created by advertising, publicity or the efforts out outside salespeople.

Telemarketing may be done from a company’s office, a call center or increasingly from someone’s home.

Effective telemarketing programs often involve a two or more call process: The first call (or series of calls) determines the prospect or existing customer’s needs. The final call (or series of calls) motivates the prospect or existing customer to make a purchase.

Links

• American Teleservices Association
• Federal Trade Commission Information about Telemarketing Rules and Scams
• Federal Trade Commission Do Not Call Registry
• List of State Do Not Call Lists
• Congressional Research Service (CRS) Reports regarding Telemarketing
• Telephone Preference Service - UK Do Not Call Registry
• Counterscript for use against telemarketers

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

Video: Telemarketing Avenger - Clip #28: Poor Dog

Online Marketing is marketing on the Internet. It is a type of e-marketing, which in turn is a type of e-commerce. While at first the confusion of experiments, beta versions of websites, search engines and other online devices cause marketers to consider this world of the Internet unknowable and perhaps too unpredictable, there is now a growing body of work to which marketers are now paying attention in order to develop online marketing programs. The most known tools to marketers in the mid 2000s are currently tools grouped into 2 fields: online advertising and search engine optimization. E-marketing tools used to drive visitors to a web site include:

However, marketing online is simply not offline marketing applied to a new online world. Online marketing has a slightly different character and purpose as indicated in such seminal works as The cluetrain manifesto, Purple cow, Permission marketing, and other texts of smaller nature compiled in blogs and news sites.

References

• Smith, P.R. and Chaffey, D. (2001) eMarketing eXcellence: at the heart of eBusiness. Butterworth Heinemann, Oxford, UK.
• Internet Marketing for Less Than $500 Per Year. ISBN 1885068697
• Building Your E-Bay Traffic The Smart Way. ISBN 0814472699
• The Online Copywriters Handbook. ISBN 0658020994
• The Complete Idiots Guide to Online Marketing. ISBN 078972037X

Video: Internet Marketing Secrets 1 of 3

Adware or advertising-supported software is any software package which automatically plays, displays, or downloads advertising material to a computer after the software is installed on it or while the application is being used.

An example of mild adware

Well-known adware programs

• 123 Messenger
• 180 Solutions
  • 180SearchAssistant
  • Zango
• Bonzi Buddy
• ClipGenie
• Comet Cursor
• Cydoor
• Direct Revenue
  • Aurora (adware)
• Ebates MoneyMaker
• Gator
• PornDigger!
• WinFixer
• Hotbar

Links

• Anti-Spyware Coalition
• Spyware / Adware Removal Tutorial - Spyware / Adware Removal Tutorial

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.