A web ring is group of related web pages linked to each other in a sequence that forms a ring. When someone searching the web stumbles across one of the web ring’s pages, they can click through to other sites that have related content. Web content-providers can add their pages to the ring by ‘linking in’ to the ring so that web surfers are more likely to encounter their site. Web rings usually have a moderator who controls which pages are ‘related’ and which are orthogonal to the purpose of the web ring.

The intent of the participants of a web ring is not to deceive search engines, and in this sense, this can be considered a white-hat search engine optimization technique.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

Search engine optimization aims to index and improve rankings for the webpages which are most relevant to the keywords searched for according to the algorithm of each search engine. The relevant pages are returned in search engine result pages (SERPS). Basically this is done by writing a naural copy of each page containing the keywords that genuinely represent the goods and the services described within the corresponding webpages. Keywords are also used in the Title Pages, Meta Tags, Headings within a density of about 6% i.e., about 6 keywords spread over a page containing 100 words.

In order to further fine tune the pages and keep them user and search engine friendly, the architecture of the website, including its internal link structure, navigation etc., are also suitably modified for human beings and search spiders to nevigate through whole wbsite pages. Search spiders then can scan all necessary data about the whole site and store in engines’ data base. A good navigation systems imparts excellent experience to the users and they tend to visit the site again and again. This a sign of good achievement.

Numbers of inbound links to the site and the ‘quality’ of the links determine the Reputation of the website within the industry it belong to. This Reputation is one of the most important criteria for search engines to consider higher levels of rank to the deserving webpages. Algorithms are evolutionary and strives to develop every day in an attempt to provide most relevant & useful pages to the users and strike out the websites that trick them and attain higher positions for a while.

These processes are known as Organic or Algorithmic Search Engine Optimization (SEO) of websites. Eventually it is essential for each and every website to get optimized organically, though temprarity they can make use of Pay-per-Click (PPC) to market their website without having to wait for the results of Organic SEO. However, users still prefer Organic Result Pages than Pages for which Advertising charges are paid to search engines. So far for inclusion in Organic Result Pages no fees are prescribed except the high usefulness of the information to the users.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods are:

• Search engine optimization, or improving rankings for relevant keywords in search results by rectifying the website structure, and content such that they could be easly read and understood by the search engine’s software programs. It is seen that website containing the latest trends and updates are first available to the visitor.
• Search engine advertising, or paying the search engine company for a guaranteed high ranking or an ad displayed aside the results (commonly known as pay per click advertising).
• Paid inclusion, or paying the search engine company for a guarantee that the website is included in their natural search index.

Search engine marketers are experts and firms who explore of weaknesses and strengths in the methods and individual products to find the best way to promote a particular website in search engines.

Products

• Google AdWords
• Yahoo! Search Marketing

External Articles

• Search Industry Explained – Four part article that gives the past, present and future of search engine marketing, optimization and related technologies.
• The Symbiotic Relationship Between SEO and PPC

Organizations

• Search Engine Marketing Professional Organization (SEMPO)
• SEO Consultants
• SeoPros.org
• Search Marketing Association of North America
• Romanian Association for Telework and Teleactivities

Industry resources

• ClickZ
• Searchviews
• Searchblog

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

Many forms of search engine optimization only amount to ensuring compliance to search engines’ guidelines for inclusion and removing any technical barriers that might keep the website from reaching a proper ranking. However, other methods of search engine optimization such as keyword spamming are often viewed as “gaming the system” and considered unethical.

Displaying advertisements or sponsored results in an area visually separated from the algorithmically determined results is generally considered ethical. However, some search engines allow the ranking of a website to be influenced with a payment and provide little or no indication to the end-user that this has happened. Since the search engines give the impression or claim that the rankings reflect the relevance or popularity of the websites, this is often seen unfair or deceptive.

Search engine advertising products that don’t guarantee a specific ranking or an amount of visibility are seen as unethical by some search engine marketers. The product might provide an unspecified “boost” or the final ranking or visibility might be a result of an auction.

Paid inclusion has not caused much concern. However, it has been suggested that search engines should improve the speed they pick up new websites and that paid inclusion services thus create a conflict of interest that discourages improving service levels across the board.

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

Link campaigns are a form of online marketing and is also a method for search engine optimization. A business seeking to increase the number of visitors to its web site can ask its strategic partners, professional organizations, chambers of commerce, suppliers, and customers to add links from their web sites. Typically a link campaign involves mutual links back and forth between related sites.

Increasing the number of links to a site has two beneficial effects:

• Search engines such as Google judge the importance of a site by the number of other sites that link to it.
• The additional links result in visitors moving from the linking site to the target site.

When conducting a link campaign, the essentials steps are to identify potential link partners, request the links, and specify the link text. The value of a link depends on the traffic and reputation of the linking site, and the relevancy of its content to the target site’s content. Off topic links are generally not useful because they tend to upset visitors, and search engines may view them as link spam.

Link farms are web sites set up solely for the purpose of exchanging links. These sites are viewed dimly by search engines, and Google specifically advises webmasters not to participate in link farms:

“Linking schemes will often do a site more harm than good.”

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce single ads or, more commonly, ongoing series of related ads, called an advertising campaign.

Ad agencies come in all sizes, from small one- or two-person shops to large multi-national, multi-agency conglomerates such as Omnicom Group or WPP Group.

Some agencies specialize in particular types of advertising, such as print ads or television commercials. Other agencies, especially larger ones, produce work for many types of media (creating integrated marketing communications, or through-the-line (TTL) advertising). The “line”, in this case, is the traditional marker between media that pay a (traditionally 15%) commission to the agency (mainly broadcast media) and the media that do not.

Lately, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) firms have been classified by some as ‘agencies’ due to the fact that they are creating media and implementing media purchases of text based (or image based in some instances of search marketing) ads. This relatively young industry has been slow to adopt the term ‘agency’ however with the creation of ads (either text or image) and media purchases they do qualify technically as an ‘advertising agency’ as well as recent studies suggest that both SEO and SEM are set to outpace magazine spending in the next 3-5 years.

Not all advertising is created by agencies. Companies that create and plan their own advertising are said to do their work in house.

Links

• American Association of Advertising Agencies
• World Federation of Advertisers
• Adforum you can view advertising print work and spots
• Research Company Evaluating the Media Agency Industry

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

Search engine optimization aims to index and improve rankings for the webpages which are most relevant to the keywords searched for according to the algorithm of each search engine. The relevant pages are returned in search engine result pages (SERPS). Basically this is done by writing a naural copy of each page containing the keywords that genuinely represent the goods and the services described within the corresponding webpages. Keywords are also used in the Title Pages, Meta Tags, Headings within a density of about 6% i.e., about 6 keywords spread over a page containing 100 words.

In order to further fine tune the pages and keep them user and search engine friendly, the architecture of the website, including its internal link structure, navigation etc., are also suitably modified for human beings and search spiders to nevigate through whole wbsite pages. Search spiders then can scan all necessary data about the whole site and store in engines’ data base. A good navigation systems imparts excellent experience to the users and they tend to visit the site again and again. This a sign of good achievement.

Numbers of inbound links to the site and the ‘quality’ of the links determine the Reputation of the website within the industry it belong to. This Reputation is one of the most important criteria for search engines to consider higher levels of rank to the deserving webpages. Algorithms are evolutionary and strives to develop every day in an attempt to provide most relevant & useful pages to the users and strike out the websites that trick them and attain higher positions for a while.

These processes are known as Organic or Algorithmic Search Engine Optimization (SEO) of websites. Eventually it is essential for each and every website to get optimized organically, though temprarity they can make use of Pay-per-Click (PPC) to market their website without having to wait for the results of Organic SEO. However, users still prefer Organic Result Pages than Pages for which Advertising charges are paid to search engines. So far for inclusion in Organic Result Pages no fees are prescribed except the high usefulness of the information to the users.

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

Keyword stuffing is considered to be an unethical Search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags, may explain why many search engines no longer use these tags.

Keyword stuffing is used is to obtain maximum search engine ranking and visibility for particular phrases. A word that is repeated too often may raise a red flag to search engines.

Hiding text out of view of the visitor is done in many different ways. Text colored to blend with the background, CSS “Z” positioning to place text “behind” an image – and therefore out of view of the visitor – and CSS absolute positioning to have the text positioned several feet away from the page center, are all common techniques. As of 2005, some of these invisible text techniques can be detected by major search engines.

“Noscript” tags are another way to place hidden content within a page. While they are a valid optimization method for displaying an alternative representation of scripted content, they may be abused, since search engines may index content that is invisible to most visitors.

Inserted text sometimes includes words that are frequently searched (such as “sex”) even if those terms bear little connection to the content of a page, in order to attract traffic to advert-driven pages.

Links

• Google Guidelines
• Yahoo! Guidelines

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods are:

• Search engine optimization, or improving rankings for relevant keywords in search results by rectifying the website structure, and content such that they could be easly read and understood by the search engine’s software programs. It is seen that website containing the latest trends and updates are first available to the visitor.
• Search engine advertising, or paying the search engine company for a guaranteed high ranking or an ad displayed aside the results (commonly known as pay per click advertising).
• Paid inclusion, or paying the search engine company for a guarantee that the website is included in their natural search index.

Search engine marketers are experts and firms who explore of weaknesses and strengths in the methods and individual products to find the best way to promote a particular website in search engines.

Links

Products

• Google AdWords
• Yahoo! Search Marketing

External Articles

• Search Industry Explained – Four part article that gives the past, present and future of search engine marketing, optimization and related technologies.
• The Symbiotic Relationship Between SEO and PPC

Organizations

• Search Engine Marketing Professional Organization (SEMPO)
• SEO Consultants
• SeoPros.org
• Search Marketing Association of North America
• Romanian Association for Telework and Teleactivities

Industry resources

• ClickZ
• Searchviews
• Searchblog

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.

Keyword density is the percentage of words on a web page that match a specified set of keywords. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. Due to the ease of managing keyword density, search engines usually implement other measures of relevancy to prevent unscrupulous webmasters from creating search spam through practices such as keyword stuffing.